Deliveroo Food Photography Guidelines!
Deliveroo allow restaurants to take photography of their own menu, providing that they closely follow their food photography guidelines.
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Required Image Types
Deliveroo allow restaurants to take photography of their own menu, providing that they closely follow their food photography guidelines.
Menu Item Images:
These images are food photos of your individual menu items. These menu item images should only have one dish visible in the middle of the frame and be shot from an angle that shows all of the individual components of the dish.
Menu Item Images:
A hero image is the piece of content that goes at the top of your Deliveroo restaurant listing and is also your key piece of content that displays when a potential customer finds you in the app search function. The hero image is a food photography scene that should clearly show a combination of dishes that best express what you do as a restaurant.
Menu Image Cropping:
For item images always make sure that the entire dish is in shot with sufficient space, as the platform will crop the images to a 1:1 ratio. They are unable to accept images where the full dish is no longer recognisable.
Example of an image Deliveroo will not accept for upload to the platform.
Example of an accepted Menu Image on Deliveroo.
Hero Image Guidelines:
It is recommended that all hero images have at least 5 different dishes. This helps show the customer the variety of dishes that you have on your menu.
Make sure that your dishes are always taking up the majority of the shot, leaving just a small margin at the top, bottom and sides of the frame
Food Photography Tips & Tricks:
Add some colour: Choose a clear, clean and complimentary background that will male your food pop - encouraging potential customers to click onto it.
Centre placement: Make sure your dish is in the centre of the frame to fully showcase the whole plate of food* (*images that don’t fit the frame may be rejected by Deliveroo).
Use complementary light: If not working with a photographer, try to avoid dark shadows and unfalttering light by taking food photos of the dish next to a window for more even lighting.
Don’t add to many items and overcrowd your hero image: The hero image will be the first image that the potential customer will see on the search screen, and on your business’ ordering space. Avoid overcrowding your hero image as this may look messy and put off customers from exploring your listing further.
Place focus on the food: Your food photography should not contain any faces, hands, watermarks, text or raw ingredients within your scene. Ingredients are only permitted if they are not prominent and clearly not part of the final dish.
Don’t use supply Deliveroo with overly photoshopped images or collages.
What do we mean by aspect ratio? 'Aspect ratio' refers to the shape of an image.
1:1 Square - Menu Item: A 1:1 ratio is a square with equal sides of height and width; this is the ratio that Deliveroo uses for menu item images.
16:9 Rectangle - Hero Image: are a rectangle shape with a wider width than height; it os the same ratio as a traditional widescreen TV.
General Deliveroo Guidelines
Dish layout & scene placement: Does the general layout and look of the scene feel aesthetically pleasing?
Aspect Ratio: Are the images cropped to an appropriate size to fit the Deliveroo platform?
Specifications: Are your in the correct file type to upload to Deliveroo?
Image Rights: Do you have the intellectual image rights to use the images you’re going to upload?
Sound like a lot to learn? Hiring a professional food photographer is an easy way of getting ahead of your competitors, and standing out on Deliveroo. See more below:
Hire a Professional Food Photographer.
Hiring a professional food photographer takes the stress out of trying to do it yourself, and can help boost your takeaway sales on menu ordering apps such as Deliveroo, JustEat & Uber Eats.
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